Since Here issue 01 we've seamlessly integrated Resene into the magazine, producing brand ads and content pieces that explore the joy of colour in our homes.

Here-Studio_Resene_01

Resene 

WHAT WE DID—
Content Strategy
Storytelling
Location sourcing
Photography
Art Direction

THE BRIEF—
Resene wanted us to integrate their brand into the heart of Here magazine with a series of content pieces and creative executions that showed off their range of colour. 

APPROACH—
Resene's presence in the magazine is hard to miss – but nowhere does it feature a brand ad in the classic sense. Most obviously, this is via the outside-back cover creative, a design-forward execution using artful compositions and curated palettes, celebrating the rituals of home life through still-life photography – rituals, found objects, and the timeless beauty of Resene's paint colours. Our current series has introduced a refined, close-up photographic style to elevate the campaign to new heights.

Additionally, we source and produce a series of palettes inspired by homes using Resene paint, explaining the thinking behind the choices and showing the colour strategy. 

CREDITS—
Simon Farrell-Green, Sarah Gladwell, Hannah Kidd, Jessica Allen, Stephen Wells

Here-Studio_Resene_02
Here-Studio_Resene_03
Here-Studio_Resene_05
Here-Studio_Resene_06
Here-Studio_Resene_08
Here-Studio_Resene_04
Here-Studio_Resene_12

Here Studio acknowledges Māori as tangata whenua and Te Tiriti o Waitangi partners in Aotearoa New Zealand.

© 2025 This Is Here Limited