Most people only get to see other people's houses in two dimensions. Open Home – sponsored by Dulux – opens houses you might have seen in the magazine to the public.

Open Home

WHAT WE DID—
Publishing
Content Strategy
Storytelling
Location sourcing
Art Direction & Design
Digital Strategy
Photography
Events

THE BRIEF—
Dulux wanted to build on its relationships with key specifiers – architects and interior designers – as well as generally increase its brand recognition in New Zealand. Open Home does that by creating a space for the brand to engage with the architectural community in beautiful houses around the country.

APPROACH—
The key to Open Home is ensuring everyone gets a chance to view the houses at a leisurely pace, in their own time, with room to appreciate the spaces. A cross-platform approach to selling, using social, print and digital creates consistent presence for the brand. Dulux is integrated into the event with a bespoke guest list of key clients, as well as collateral on the day using the Dulux Colours of New Zealand range.

RESULTS—
Our Open Home events routinely sell out and result in high engagement from punters, many of whom return repeatedly or travel between cities to attend.

CREDITS—
Sarah Gladwell, Simon Farrell-Green, Hannah Kidd.

Curious how we work? Email us, we’d love to hear from you.

Here Studio acknowledges Māori as tangata whenua and Te Tiriti o Waitangi partners in Aotearoa New Zealand.