The Audi Q6 e-tron is a groundbreaking EV with 600km of range and a host of user-friendly design features that will revolutionise the way we think about cars. We helped launch it with a party in one of Tāmaki Makaurau's most beautiful houses.

Audi Q6 e-tron

WHAT WE DID—
Content Strategy
Storytelling
Photography
Event Management

THE BRIEF—
Audi was looking to stage a party to celebrate the e-tron that would highlight its design credentials – and be immediately appealing to its network of high-worth Audi drivers.

APPROACH—
We staged a late-spring cocktail party in Auckland at a private, architecturally designed home that had recently featured on the cover of Here. Key to the thinking was around creating an experience that could not be replicated, giving party-goers access that they would never get on their own. The Audi integration was subtle but meaningful. We documented the evening – and the car – and followed the evening up in print, online and on social.

RESULTS—
Interest in the new vehicle was immediate, with dealers at the party taking expressions of interest on the night. The social post alone received 9449 views.

CREDITS—
Simon Farrell-Green, Jinki Cambronero, Hannah Kidd, Karis Palmer, Sarah Gladwell

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Here Studio acknowledges Māori as tangata whenua and Te Tiriti o Waitangi partners in Aotearoa New Zealand.