Houses in Aotearoa are notoriously draughty, cold and damp: conversely, replacing your joinery can make the biggest single difference. For APL Window Solutions, we created a multi-platform suite of content on something dear to our hearts: renovations.

APL Renovations

WHAT WE DID—
Content Strategy
Storytelling
Location sourcing
Photography
Videography
Podcasting
TVC

THE BRIEF—
With recent changes to thermal performance regulations, APL wanted to talk about the importance of renovations in making our existing housing stock warm and dry, via a series of case studies across their three brands – Altherm, First and Vantage. These case studies were to be used on their own platforms, and in paid placements in other media.

APPROACH—
We sourced nine (so far) recently renovated houses across a variety of budgets and styles to ensure the campaign resonated with a wide audience. Working with Simon Wilson and the team at Swell Productions, we produced copy, stills, video, social cutdowns and a series of podcasts. The approach is highly editorial in style, with a focus on design and architecture – and pertinent mentions of APL product. The final piece of the puzzle? A series of 15-second TVCs to be aired on streaming platforms.

CREDITS—
Simon Farrell-Green, Harriet Cowie, Simon Wilson, Tashi Hope, Sarah Gladwell

Curious how we work? Email us, we’d love to hear from you.

Here Studio acknowledges Māori as tangata whenua and Te Tiriti o Waitangi partners in Aotearoa New Zealand.